Digital Content Solutions (DCS), takes the hassle out of storing and
accessing documents, pictures or archives in older analogue formats
that need to be filed, archived and published. DCS provides digitising solutions for
museums & galleries sector, universities, libraries, archives,
local and national government as well as the commercial sector.
Moscovitch was asked to help name and brand this innovative new company.
Scope: Brand identity, website design and build, search engine optimisation
Branding, Internet
Moscovitch were asked to develop a new brand name, identity, website and SEO
for this new company, a subsidiary of Vishal Information Technologies India.
Based in Hatfield, Hertfordshire, DCS specialises in converting
documents to easily indexed and searchable electronic files. Most
organisations have large quantities of paper based or microfilm
material which is costly to store in the office and difficult to access
when required. Once the
company was formed it was very important to get the new brand online as
quickly as possible.
Search engine optimisation
Websites exist for no other reason than to get your message in front of a larger untapped audience. In the case of DCS that audience is museums & galleries sector, universities, libraries, archives,
local and national government as well as the commercial sector, as well as existing and potential clients. Unless you have page 1 or 2 visibility on search engines like Google, MSN, AOL and Yahoo, all they have to go on is a name on a business card.
A beautifully designed website is still invisible to all but the designer and the client unless you apply sound and targeted search engine optimisation (SEO).
