Web 2.0
Web 2.0 hands control of web content from the institutions to the
consumer. It allows the user to create their own content online as well
as read, listen to and view other people’s. It gives the user
potential control over web content validity via sites such as
stumbleupon.com, diggit etc.
Web 2.0 technologies include:
• Personal and corporate blogs
• Collaborative wiki’s
• Shared bookmarks
• Social spaces
• Audio and video
• Feeds
• Networks
• Wikis
• Apps
• Mashups
In the landscape of Web 2.0, why limit your content and data to
your own website? It could just as easily be delivered to a much wider
audience.
The endless array of Web 2.0 functionality is mind boggling and the
landscape is changing every day. However, it would be very easy to lose
focus with so many choices. At the end of the day you need to absorb what is out there, but at the same time step back from it all, looking at what is right for your brand.
The flipside of Web 2.0 however is that we are no longer in
control of how our customers see us or what they say
about us. Online Reputation Management is the answer.
Expose yourself - talk to us on 01462 790470
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